Facebook Takes Deeper Dive Into Augmented Reality

During his keynote kickoff for F8 yesterday, Zuckerberg (pictured above) once again emphasized his belief that Facebook in all its incarnations will help "bring people closer together" and overcome the current polarization in society.

Zuckerberg, addressing developers at Facebook's F8 summit, said the camera would play a larger role in the interaction between members of the social network and encouraged developers to concentrate on broadening the capabilities of photography through new apps.

He described the previous rollout of camera functionality across all of Facebook's apps as "act one". Several features were announced on the first day of it's annual developers conference, held in San Jose this year, that will compete with competitors. Frames Studio is an online creative editor that allows people to design frames that can be used either as profile picture frames or in the new Facebook camera.

Inspired by Pokémon Go, the wildly successful augmented reality game, Zuckerberg wants to take the technology mainstream, making it a more affordable alternative to say a TV set. Anyone can use the Frame Studio to upload static camera effects and Facebook Live's new augmented reality effects can be built with the Camera Effects Platform's AR Studio tool.

Messenger will have an added feature similar to WeChat, the Chinese app that lets users multi-task from the same app. Facebook will soon allow users to use Messenger to chat to friends and without leaving Messenger buy tickets, make reservations and book a rides simultaneously.

"Building an open platform I think is going to be one of the big advances that pushes this forward. all developers can work on [the open platform] so that way you don't just have 10 or 20 effects but you have thousands".

The three categories of the augmented reality content are; overlaying information, adding virtual objects and enhancing real objects.

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