Apple Hires NASA Augmented Reality Expert Jeff Norris

Apple hopes to bring AR-related hardware to market as soon as 2018. — Bloomberg

Apple hopes to bring AR-related hardware to market as soon as 2018. — Bloomberg

Apple's augmented reality ambitions are well known, with CEO Tim Cook previously expressing his enthusiasm for the technology on numerous occassions.

And while there's been very little word from Cupertino in terms of specific details, we have seen the company hire a bunch of important and talented AR and VR experts over the past year or so.

Apple has reportedly roped in a specialist from the National Aeronautics and Space Administration (NASA) for its augmented reality (AR) programmes.

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According to anonymous sources speaking to the often well-informed Mark Gurman of Bloomberg, Norris joined Apple earlier in 2017 as a senior manager on the company's augmented reality team, a division run by former Dolby Labs executive Mike Rockwell. Along with founding the Mission Operations Innovation Office, he founded the JPL Ops Lab for developing human-system interfaces for mission operations, and he led multiple projects focused on human-system interaction with an emphasis on virtual and augmented reality. His work over the last few years has been totally consumed with virtual and augmented reality in space. Norris also put pairs of HoloLens sets on the International Space Station to let astronauts show NASA staff on the ground exactly what they're seeing using the Skype app for HoloLens.

After joining NASA in 1999, Norris worked on the development of a new software programme to control Mars exploration rovers from the ground.

Although it is yet unknown how the AR headset would look like, past reports have claimed Apple could bring in the hardware to market by 2018.

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