How Does The Price Of Apple's New HomePod Compare To Its Peers?

How Does The Price Of Apple's New HomePod Compare To Its Peers?

How Does The Price Of Apple's New HomePod Compare To Its Peers?

The HomePod features seven tweeters and a 4-inch woofer that Apple suggests will provide sound that will "rock the house".

"The fact that Apple is claiming to marry really great and smart audio with a smart assistant and cloud music service makes this device unique in the market".

Touted by Apple's marketing guru Philip Schiller as the means to "reinvent how we enjoy music wirelessly throughout our homes", the HomePod is a speaker system sitting under 7in tall with Apple's virtual assistant Siri at it core. This is the product that will measure Apple's progress and whether its stance on privacy hinders its machine learning endeavours.

Technically speaking, the Apple HomePod is a wireless speaker which is capable of using spatial awareness and sense where it is located in the room, and automatically adjust audio output accordingly. Like other smart speakers, audio information isn't sent to Apple's cloud until this voice command has been issued, Apple said.

Apple is trying to catch-up.

The HomePod, which is set to debut later this year, is still in prototype status but yesterday's presentation clearly emphasized sound quality and music-related functionality over voice integration and smart home features. Put differently, it's nearly like a Sonos speaker with the smarts of Siri, which is arguably not as intelligent as the others.

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Like devices by Amazon and Google, Apple's HomePod speaker can respond to questions and control smart home gadgets such as lights.

Some industry insiders, however, note that Apple will be under more pressure to improve the computing smarts of its Siri software in the face of offerings from rivals Google and Amazon.

The 7-inch tubular speaker, which runs on an Apple A8 chip, works with an Apple Music subscription with the ability to play 40 million songs, and learns about the user's music preferences to help them discover new music.

Given it's price and features ( or lack of it), it seems very hard for HomePod to challenge Google Home or Amazon Echo.

Apple's HomePod, which will be available for purchase in December, is priced at $349. Meanwhile, Apple TV and Google Chromecast have both been conspicuously left out of Amazon's online retail market. I'm sure we'll learn more about the device in the coming months, but it seems like Apple is downplaying this announcement.

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