People more likely to eat vegetables when marketed as 'indulgent'

Apparently Saucy Names Make Vegetables More Appealing

Apparently Saucy Names Make Vegetables More Appealing

"But we can just slightly change the language so that these words could create a sense of indulgence without altering what the food actually is".

Giving vegetables "seductive" names can increase sales by up to 25 per cent, according to a new study by United States researchers.

In one post she said: "So many good plants/fruits/veggies to eat you ain't gotta eat dead animals!"

For the study, a team of researchers at Stanford University in California experimented with randomly naming identical vegetable dishes in one of four ways: a basic description with plain names, a label stressing a lack of unhealthy components like sugar or fat, a tag identifying positive health properties like lots of vitamins or antioxidants or an indulgent moniker created to make the dish sound delicious and intriguing like "dynamite chili and tangy lime seasoned beets".

The study found that the right label can bring out positive emotions, boost consumers' wine liking and even encourage them to pay more for a bottle.

Turnwald and his team think this work can be used to motivate more people to eat more vegetables while dining out or picking food at the grocery store. There were no changes to to the food's preparation or presentation.

Researchers at Stanford University set to out to determine if vegetables could become more appealing if their name, just their title changed.

So on any given day, diners might have seen beets labeled one of four ways, for example: "Dynamite chili and tangy lime-seasoned beets" (indulgent); "Beets" (basic); "Lighter-choice beets with no added sugar" (Healthy restrictive); or "High-antioxidant beets" (Healthy positive).

Every day, researchers recorded various diners who selected a vegetable dish and would then weigh the food taken from the serving bowl.

A study, published as a research letter Monday in JAMA Internal Medicine, observed habits of almost 28 thousand diners passing through one of Stanford's campus cafeterias for 46 days.

The results showed that diners chose vegetables with more luxurious-sounding names 25% more often than when they had basic labels, 35% more than healthy positive labeling, and 41% more than healthy restrictive labeling.

Turnwald said that previous research has shown that people tend to think that healthy foods are less tasty and less enjoyable than standard foods.

Additionally, you may have noticed some food outlets, like Dunkin Donuts and McDonald's, have already included calorie counts on menu boards and online in an attempt to have diners make more health-conscious food choices.

"Our results represent a robust, applicable strategy for increasing vegetable consumption in adults: using the same indulgent, exciting and delicious descriptors as more popular, albeit less healthy, foods", the authors wrote.

"Further research should assess how well the effects generalise to other settings and explore the potential of indulgent labelling to help alleviate the pervasive cultural mindset that healthy foods are not tasty", the article concludes.

Recommended News

  • Philippines says militants control 20 percent of besieged city

    Philippines says militants control 20 percent of besieged city

    The Palace confirmed on Tuesday that it knew of the Maute group's plan to take over Marawi City prior to the attack on May 23. Witnesses said the bandits ran after them and fired shots resulting to the killing of the five civilians.

    Durant powers Warriors over Cavaliers to claim title

    A win would allow the Warriors to celebrate on their home floor after clinching the 2015 title in Cleveland. Though the lead changed several times early in Game 5, it was all the Warriors in the back end of the game.
    Teen dances to the beat after lifesaving heart transplant

    Teen dances to the beat after lifesaving heart transplant

    About two years ago, his doctors told him his heart was failing and they would have to place him on the transplant list. His aunt, Charawn Hunter, posted the now-viral video to raise awareness of the importance of becoming an organ donor.
  • Morocco king hails Kuwait mediation efforts amid crisis

    Morocco king hails Kuwait mediation efforts amid crisis

    Kuwaiti Emir Sheikh Sabah al-Ahmad al-Jaber Al Sabah pledged to deploy all efforts to resolve the ongoing crisis in the Gulf.
    2; Djokovic slides to No. 4, worst since '09

    2; Djokovic slides to No. 4, worst since '09

    I just won the most important event of the year for me, so that's the only thing that matters today, no?" he said. It's true that after 2012 what happened with my knees has made it tougher and tougher to compete on grass.

    North Korea releases jailed American student

    Secretary of State Rex Tillerson said that the State Department had secured Warmbier's release at the direction of the president. Two of them, Kim Sang Duk and Kim Hak-song, are academics who worked at the Pyongyang University of Science and Technology.
  • South Korean President Moon Proposes 2030 World Cup In Region

    Moon said football is the most popular sport in Korea and this was behind Korea's co-hosting of the 2002 World Cup with Japan.
    Penguins Stanley Cup parade details, route announced

    Penguins Stanley Cup parade details, route announced

    Washington won the President's Trophy for a second straight season and pushed Pittsburgh to seven games in the second round. But just before Sissons poked the puck in, referee Kevin Pollock blew the whistle because he lost sight of the puck.

    Attorney General Sessions Set to Testify in Russia Probe Hearing

    Trump reportedly told top Russian diplomats in the Oval Office that pressure is now taken off after firing Comey. According to Justice Department rules, special counsel Robert Mueller can not be fired without good cause.
  • Golden State defeat Cleveland Cavaliers to claim National Basketball Association crown

    The Golden State Warriors beat the Cleveland Cavaliers to regain the NBA Championship with a 4-1 series win. He proudly claimed after the loss that he put forth his best effort and had no reason to hang his head.

    Scotland will be independent by 2025, says Sturgeon

    NICOLA Sturgeon's comments came as it was claimed that her deputy is on course to lose his Commons seat next week. She told BBC's Newsbeat: 'I have to try and ration myself and pull myself off of Twitter .

    Microsoft Reveals Its Project Scorpio Is 'Xbox One X' At E3 2017

    Nonetheless, Microsoft plans to roll out the Xbox One X console on November 7 across the globe, with a $499 price tag. At the time of the new console's announcement, the black design with 1TB storage is the only model available.

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.