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April 19, 2010

So, exactly how many people are reading your newspaper? It's a fair question to ask, and one that a lot of time and research is spent on trying to determine the answer.

Editor and Publisher, and industry trade journal, says numbers are up for newspapers these days.

"In 2007, an average of 3.07 adults in the study read a copy of a printed daily newspaper, a number that increased to 3.30 adults in 2009," the articles states. "More people are reading each printed copy, further enhancing the value of the newspaper as an advertising medium, and increasing exposure for advertisers," Gary Meo, Scarborough's senior vice president/print and digital media services, said in a statement.

Read the full article here, and then share it.

Onward and upward,
Stan

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